What the brand profile is
Kiln builds two layers from your sources. The brand profileon the Brand page is yours to edit — descriptors, audience, do/don't lists. The voice spec behind the scenes holds corpus-grounded evidence: stylometry, verbatim exemplars, and recurring phrases pulled from your writing.
Drafts read both. You see the editorial layer; the model also gets rhythm and real sentences from your corpus.
What regenerate does
Clicking Regenerate from sources re-runs analysis on your ingested chunks. Examples and the voice spec refresh automatically.
If you have already filled in the brand form, Kiln proposes diffs instead of overwriting — you accept or dismiss each field on the Brand page. An empty profile is applied in full on the first run.
Why prose matters
Voice is inferred from prose sources: websites, file uploads, and Hacker News — not from Python or TypeScript files. A repo-only workspace gets hedged voice fields and no exemplars until you add writing.
See the sources guide for what to connect.
When voice feels off
- Thin corpus — one marketing page is not enough. Add essays or newsletters you have published.
- Repo only — add a website or upload before expecting a recognizable voice.
- Stale sources — regenerate after major new writing is ingested.
- Hand-edits vs proposals — check for pending suggested updates you have not accepted yet.